Festivals are a time where families come together to enjoy and have fun. And it is on these occasions that cine goers love to sit back and enjoy a favourite movie of their choice. In the past couple of years, the film industry’s from the north and the south have been made the most of this opportunity to cash in a good number of tickets and increase box office sales during festivals. And so, movies are released either on the day of the festival or around the festival.
In the latest offering in Tollywood, Sye Raa Narasimha Reddy had released a week before Dussehra and so far has been creating box office records worldwide.
Sankranti has been a very crucial time for Tollywood stars in the past and this year top Tollywood superstars have officially announced the film releases to keep their fans engaged and want them to show their love on the day of the film release.
In the on-going sankranti movie race, Stylish Star Allu Arjun has already announced the sankranti release of his upcoming film Ala Vaikunthapurramuloo, while at the same time Tollywood Prince Mahesh Babu has also announced the release of his action–drama Sarileru Neekevvaru on sankranti. With both the films gaining massive public talk and positive reception, producers are worried that box office collections for their movie will be unpredictable.
As for Victory Venkatesh starrer Venky Mama, the makers are looking to push the release date before sankranti and are still in talks with no official confirmation. As we go into the next year and into the sankranti movie race, it will be interesting to see which of these movies will be the sankranti blockbuster of 2020.